What are the top industries that use reviews?
According to the 2019 Local Consumer Survey, 76% of people trust online reviews as much or more than recommendations from family and friends. Reviews are undoubtedly a critical and functional tool for potential customers but also for service providers. Here we tell you which are the main industries that use reviews to improve their online reputation? According to the aforementioned study, they are classified as follows in order of importance.
- Restaurants and bars
- Grocery stores
- Doctors
- Clothes shops
- Hotels
- Entertainment
- Automotive industry
- Beauty and personal care
- Pet Services
- Car dealerships
It should be noted that local businesses are not limited to shops, restaurants or bars. Less-used (but equally outstanding locally) industries, such as accounting and legal firms, funeral homes, and advertising agencies also have potential consumers reading reviews at all times. That is why every type of local business must ensure that it has a positive online reputation.
Beyond influencing consumers, reviews also have a significant impact on local search rankings, so they can have a much greater impact than just persuading those who read them. But what do potential consumers pay attention to when reading reviews? According to the Local Consumer Survey 2019, these are the most important factors.
- How recent are the reviews
- Overall Company Star Rating
- How many reviews does the company have
- How legit the reviews seem
- The sentiment of existing reviews
As the study data shows, it is no longer enough to get a 5-star rating and then stop. Ongoing reputation management is necessary to continue receiving valuable reviews that impress consumers and ensure that the experience they are reading about is still valid.
For most industries, including photos can be incredibly important to understanding a business, whether it’s ‘before and after’ shots for a merchant, food photos for restaurants, or providing samples of your portfolio in the case of agencies. of marketing. In fact, recent research on Google My Business found that companies with a higher number of photos tend to receive more clicks, calls, and requests.
So now you know, online reputation is a fundamental process in the decision-making of potential clients and that does not end when they already have 4 or 5 stars, it is a constant work that in the long run will benefit the digital image of your business. You have doubts? Write to us, at thebusiness.reviews we are here to help you.