{"id":1132,"date":"2021-03-22T21:46:49","date_gmt":"2021-03-23T03:46:49","guid":{"rendered":"https:\/\/thebusiness.reviews\/?p=1132"},"modified":"2022-01-05T00:42:43","modified_gmt":"2022-01-05T06:42:43","slug":"que-tan-confiables-son-las-resenas-online-frente-a-las-recomendaciones-personales","status":"publish","type":"post","link":"https:\/\/thebusiness.reviews\/es\/que-tan-confiables-son-las-resenas-online-frente-a-las-recomendaciones-personales\/","title":{"rendered":"Qu\u00e9 tan confiables son las rese\u00f1as online frente a las recomendaciones personales"},"content":{"rendered":"<h1><a id=\"post-1132-_g8wlon2op4ug\"><\/a><strong>Qu\u00e9 tan confiables son las rese\u00f1as online frente a las recomendaciones personales <\/strong><\/h1>\n<p>Si de un negocio se trata, las recomendaciones de boca en boca son un factor muy importante para tu reputaci\u00f3n, pero \u00bfqu\u00e9 tanta credibilidad tienen las rese\u00f1as frente a las recomendaciones personales?<\/p>\n<h2><strong>Qu\u00e9 indican los datos<\/strong><\/h2>\n<p>Se le pregunt\u00f3 a los consumidores hasta qu\u00e9 punto conf\u00edan en las rese\u00f1as en l\u00ednea en comparaci\u00f3n con las recomendaciones de amigos, familiares y colegas. El 76% conf\u00eda en las rese\u00f1as en l\u00ednea tanto como en las recomendaciones de familiares y amigos, un ligero descenso respecto al 78% del a\u00f1o pasado.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1248 alignright\" src=\"https:\/\/thebusiness.reviews\/wp-content\/uploads\/2021\/03\/young-pretty-woman-sitting-alone-in-co-working-off-Y4SS5GZ-scaled.jpg\" alt=\"\" width=\"284\" height=\"189\" \/><\/p>\n<p>El 89% de las personas entre 34 y 54 a\u00f1os conf\u00edan en las recomendaciones en l\u00ednea tanto como en las recomendaciones personales. El 81% de los j\u00f3venes de 18 a 34 a\u00f1os coment\u00f3 que conf\u00edan en las rese\u00f1as.<\/p>\n<h3>Consulta de rese\u00f1as en l\u00ednea<\/h3>\n<p>Consultar rese\u00f1as sobre un lugar, un servicio o un producto es cada d\u00eda m\u00e1s com\u00fan, por lo que el 91% de los consumidores suele hacerlo y va en incremento. Esto se debe a que conocer la opini\u00f3n de alguien que ya haya accedido a ese producto o servicio hace que el 70% de los consumidores se sientan m\u00e1s seguros de acceder a una compra o servicio.<\/p>\n<p>Los clientes potenciales se identifican con las rese\u00f1as que consultan al ser realizadas por personas que ya han consumido un producto o comprado alg\u00fan servicio y las consideran m\u00e1s confiables que an\u00e1lisis oficiales. Las estad\u00edsticas demuestran que el 54% de los consumidores visitan el sitio web de un negocio despu\u00e9s de leer una opini\u00f3n positiva.<\/p>\n<h3>Las rese\u00f1as recientes son m\u00e1s confiables<\/h3>\n<p>Un factor importante se trata de la antig\u00fcedad de las rese\u00f1as: el 73% de los clientes potenciales consideran irrelevantes las opiniones con m\u00e1s de 3 meses de antig\u00fcedad, as\u00ed que aseg\u00farate de que las rese\u00f1as de tu negocio est\u00e9n actualizadas constantemente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1249\" src=\"https:\/\/thebusiness.reviews\/wp-content\/uploads\/2021\/03\/Captura8.jpg\" alt=\"\" width=\"454\" height=\"118\" \/><\/p>\n<p>Podemos concluir que las rese\u00f1as online son tan confiables como una recomendaci\u00f3n personal, y sin duda son una herramienta muy \u00fatil para dar credibilidad y posicionamiento a tu negocio. Los datos indican que el 96 % de los clientes ha buscado alg\u00fan negocio cerca de su casa y el 91 % consultar\u00e1 opiniones.<\/p>\n<p>Es por ello que las empresas invierten en estrategias de marketing enfocadas en mejorar su reputaci\u00f3n digital que finalmente repercutir\u00e1n en un notable incremento en sus ventas, tanto en nuevos clientes como en clientes recurrentes.<\/p>\n<p>\u00a1No pierdas m\u00e1s clientes! Ac\u00e9rcate a los expertos de <a href=\"http:\/\/thebusiness.review\">thebusiness.reviews<\/a> y posici\u00f3nate en Google frente a la competencia con rese\u00f1as positivas reales y las mejores calificaciones.<\/p>\n<p>&nbsp;<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><!--Yasr Visitor Votes Shortcode--><div id='yasr_visitor_votes_f250c141fb36a' class='yasr-visitor-votes'><div class=\"yasr-custom-text-vv-before yasr-custom-text-vv-before-1132\">\u00a1Haz clic para puntuar esta entrada!<\/div><div id='yasr-vv-second-row-container-f250c141fb36a'\r\n                                        class='yasr-vv-second-row-container'><div id='yasr-visitor-votes-rater-f250c141fb36a'\r\n                                      class='yasr-rater-stars-vv'\r\n                                      data-rater-postid='1132'\r\n                                      data-rating='5'\r\n                                      data-rater-starsize='32'\r\n                                      data-rater-readonly='false'\r\n                                      data-rater-nonce='2984caf89d'\r\n                                      data-issingular='false'\r\n                                    ><\/div><div class=\"yasr-vv-stats-text-container\" id=\"yasr-vv-stats-text-container-f250c141fb36a\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\"\r\n                                   class=\"yasr-dashicons-visitor-stats\"\r\n                                   data-postid=\"1132\"\r\n                                   id=\"yasr-stats-dashicon-f250c141fb36a\">\r\n                                   <path d=\"M18 18v-16h-4v16h4zM12 18v-11h-4v11h4zM6 18v-8h-4v8h4z\"><\/path>\r\n                               <\/svg><span id=\"yasr-vv-text-container-f250c141fb36a\" class=\"yasr-vv-text-container\">(Votos: <span id=\"yasr-vv-votes-number-container-f250c141fb36a\">1<\/span>  Promedio: <span id=\"yasr-vv-average-container-f250c141fb36a\">5<\/span>)<\/span><\/div><div id='yasr-vv-loader-f250c141fb36a' class='yasr-vv-container-loader'><\/div><\/div><div id='yasr-vv-bottom-container-f250c141fb36a' class='yasr-vv-bottom-container'><\/div><\/div><!--End Yasr Visitor Votes Shortcode--><\/div>","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 tan confiables son las rese\u00f1as online frente a las recomendaciones personales Si de un negocio se trata, las recomendaciones de boca en boca son un factor muy importante para tu reputaci\u00f3n, pero \u00bfqu\u00e9 tanta credibilidad tienen las rese\u00f1as frente a las recomendaciones personales? Qu\u00e9 indican los datos Se le pregunt\u00f3 a los consumidores hasta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1132","post","type-post","status-publish","format-standard","hentry","category-resenas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 tan confiables son las rese\u00f1as online frente a las recomendaciones personales - The Business Reviews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebusiness.reviews\/es\/que-tan-confiables-son-las-resenas-online-frente-a-las-recomendaciones-personales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 tan confiables son las rese\u00f1as online frente a las recomendaciones personales\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 tan confiables son las rese\u00f1as online frente a las recomendaciones personales Si de un negocio se trata, las recomendaciones de boca en boca son un factor muy importante para tu reputaci\u00f3n, pero \u00bfqu\u00e9 tanta credibilidad tienen las rese\u00f1as frente a las recomendaciones personales? 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